Audits & Action Plans

We offer comprehensive Audit & Action Plan services to elevate your marketing and drive sustainable growth. Our customized audits are tailored to your business needs, providing practical, actionable recommendations aligned with your strategic goals. Choose from our three audit types or bundle them in a package for greater impact. We'll collaborate to define the audit scope, conduct a thorough analysis, and deliver a detailed report with actionable recommendations.

What is it?

A digital marketing performance audit is a comprehensive evaluation of your current marketing strategies, channels and campaigns to identify strengths, weaknesses, and opportunities for improvement. It provides actionable insights to optimize your digital efforts and enhance ROI.

How much does it cost?

$2,500 - $10,000 depending on audit scope/number of channels.

What is the focus of a performance audit?

Our experts focus on all areas that impact the effectiveness and efficiency of your digital marketing efforts. The goal is to advise your team on optimizations that will improve conversions, engagement, CPA, CTR and other metrics within the funnel.

Which channels can Ghost audit?

Our experts will take a comprehensive look at all channels that impact the success of your marketing, including:

Website & Online Store

SEO

Email Marketing

Paid Search (Google, Bing, Apple, Amazon)

Paid Social (Facebook, Instagram, LinkedIn, TikTok, Pinterest, X)

Display Ads (Google, Programmatic)

Shopping Ads (Google, Amazon)

Video Ads (Youtube)

OTT/Streaming Ads (Hulu, Pluto, Tubi, Roku, Peacock)

Organic Social (Facebook, Instagram, X, LinkedIn)

What is it?

A marketing operations audit is a thorough assessment of your marketing processes, technologies, and workflows to identify inefficiencies and areas for optimization. It delivers actionable insights to streamline operations, improve productivity, and ensure alignment with strategic business goals.

How much does it cost?

$2,500 - $10,000 depending on organization size and project scope.

What are the most common focus areas for a marketing operations audit?

Technology Stack Optimization

Evaluating the effectiveness and integration of marketing tools and platforms.

Process Efficiency

Assessing the efficiency of marketing workflows and identifying bottlenecks or redundancies.

Data Management

Reviewing data collection, storage, and analysis practices to ensure accuracy and accessibility.

Campaign Execution

Analyzing the processes involved in planning, launching, and managing marketing campaigns.

Reporting and Analytics

Evaluating the effectiveness of reporting frameworks and the accuracy of performance metrics.

Budget Management

Assessing how marketing budgets are allocated, tracked, and optimized for ROI.

Team Collaboration

Reviewing the effectiveness of collaboration between marketing and other departments (e.g., sales, product).

Compliance and Security

Ensuring that marketing operations adhere to relevant regulations and maintain data security.

Resource Allocation

Evaluating how resources, including time and personnel, are allocated to various marketing activities.

Customer Journey and Experience

Reviewing how well marketing operations support a seamless and effective customer experience across all touchpoints.

What is it?

A brand audit is a detailed evaluation of your brand's identity, positioning, and perception in the market to uncover strengths, weaknesses, and opportunities for growth. It provides actionable insights to enhance brand consistency, engagement, and alignment with your target audience and business objectives.

How much does it cost?

$1,500 - $2,500

What are the common focus areas of a Brand Audit?

Brand Identity

Evaluating the consistency and effectiveness of your brand's visual and verbal elements, including logos, colors, and messaging.

Brand Positioning

Assessing how your brand is perceived in the market relative to competitors and whether it aligns with your target audience.

Brand Equity

Measuring the strength and value of your brand, including customer loyalty, brand awareness, and reputation.

Brand Consistency

Ensuring that your brand is consistently represented across all channels, platforms, and customer touchpoints.

Customer Perception

Gathering insights into how customers view your brand, including their trust, satisfaction, and emotional connection.

Competitor Analysis

Analyzing how your brand compares to competitors in terms of positioning, messaging, and market share.

Brand Messaging

Reviewing the clarity, relevance, and impact of your brand’s messaging across different channels and campaigns.

Market Relevance

Assessing whether your brand remains relevant to your target audience and adapting to market trends and shifts.

Internal Brand Alignment - Ensuring that all employees and stakeholders understand and embody the brand’s values and mission.

Brand Touchpoints

Evaluating the effectiveness of all brand touchpoints, including websites, social media, packaging, and customer service, in conveying your brand message.

Detailed Digital Audit Report & Action Plan

Our Comprehensive Audit Report provides an in-depth evaluation, tailored to your specific needs. The report identifies key strengths, areas for improvement, detailed analyses, competitor benchmarking, and actionable insights, along with a prioritized action plan designed to optimize your marketing performance and align with your business objectives. Whether you need to refine your digital presence, enhance brand consistency, or streamline marketing operations, this report offers the guidance you need to achieve sustainable growth.

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Over 60% of companies using third-party audits report a higher level of objectivity and accuracy in their audit results, compared to internal audits where biases and conflicts of interest might arise

Audits & Action Plans

Detailed Digital Audit Report & Action Plan

Over 60% of companies using third-party audits report a higher level of objectivity and accuracy in their audit results, compared to internal audits where biases and conflicts of interest might arise​

Over 60% of companies using third-party audits report a higher level of objectivity and accuracy in their audit results, compared to internal audits where biases and conflicts of interest might arise